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Front Office

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Jerry Jones, Jr.
Executive VP / Chief Sales and Marketing Officer

As Executive Vice President and Chief Sales and Marketing Officer, Jerry Jones, Jr. is a key member of the Dallas Cowboys front office, overseeing the club's entire sales and marketing efforts. With the team set to open a new state-of-the-art stadium for the 2009 season, Jones has been also been instrumental in the building's design and planning. Working closely with architects at HKS and builders at Manhattan Construction almost daily, he has been part of the group responsible for helping create what will be one of the world's truly unique sporting venues.

As Executive Vice President and Chief Sales and Marketing Officer, Jerry Jones, Jr. is a key member of the Dallas Cowboys front office, overseeing the club's entire sales and marketing efforts. With the team set to open a new state-of-the-art stadium for the 2009 season, Jones has been also been instrumental in the building's design and planning. Working closely with architects at HKS and builders at Manhattan Construction almost daily, he has been part of the group responsible for helping create what will be one of the world's truly unique sporting venues.

In his current role, Jones is the guiding force behind all the club's sales efforts, both those directed at the team's loyal fans as well as its marketing partners. One of his key initiatives has been the transition of 65,000 season ticket holders as well as over 300 suite owners from Texas Stadium to the club's new home. With a stadium capable of holding up to 100,000 fans, with twelve club areas and 2.7 million square feet of space, this monumental effort required the expansion of the club's sales team to over 60 employees dedicated to personalized customer service.

In addition to those fan efforts, Jones has also been deeply involved in the extension and expansion of the club's already sizable corporate sponsorship base, growing that department to 20 sales and service employees. In recent years, Jones has directed the extension of long-term agreements with numerous valued partners like Miller Brewing, Ford, Bank of America, Pepsi and Dr Pepper.

On the broadcast front, Jones oversaw the 2006 move to bring the club's radio broadcast in-house. The move added English radio to the club's stable of English and Spanish television programming as well as the Spanish radio broadcast. Blue Star Media now originates over 25 hours a week of original television, radio and internet programming aired across the Dallas Cowboys Broadcasting Network in five states.

Jones has also established a growing reputation at the league level as it relates to sales and marketing. In recent years he has been named to both the NFL's Marketing Executives Committee as well as the Internet Working Group Committee.

In 2001, to help further the Dallas Cowboys marketing and brand image initiatives, Jones became the President of Dallas Cowboys Merchandising, Ltd. (DCM), a company formed in 1996 to design, manufacture and distribute Dallas Cowboys merchandise to retailers throughout the world as well as the club's 34 owned and operated retail stores, catalog sales and internet shopping operation. To date, the Cowboys are still the only major league sports team to form such an entity, enabling their fans to have the unique opportunity to enjoy the authenticity of team merchandise and memorabilia, straight from the source. Under Jones's leadership, DCM and the Dallas Cowboys continue to thrive as one of the top teams in NFL sales for the last 20 years.

Jones took over as the club's Chief Sales and Marketing Officer in 2001 after first joining the club in 1996 as Vice President and General Counsel. He spent his early years negotiating rookie contracts, local radio and television broadcast rights fees and sponsorship agreements. He was also instrumental in launching the Dallas Cowboys official website, www.dallascowboys.com. The Cowboys website continues to be at the forefront of internet technology and has become one of the NFL's most comprehensive and innovative team pages with over 3 million unique visitors monthly. Following the 2005 season, the site won the NFL's award for best content which not only includes the quality of writing material, but also the video updates, video shows, and live internet broadcasts. To this day, www.dallascowboys.com receives more visits than any other team website in the NFL.

On the AFL side, Jones serves as President of the Dallas Desperados, a position he has held since the club's inception in 2001. His efforts to bring indoor football back to Dallas helped the Desperados create their own identity, while expanding the brand image of the entire Cowboys organization in the Dallas-Fort Worth sports landscape.

In seven seasons as president, he has helped the Desperados become one of the AFL's model franchises. In that short period of time, the club has made four postseason appearances, captured three division titles (2003, 2006 and 2007), established numerous league records and claimed many of the league's top team and individual awards. Over the past two years, the Desperados have posted a 28-4 mark in the regular season, including the finest single-season record in AFL history with a 15-1 mark in 2007. Following its inaugural season, the club was honored with the AFL's prestigious Commissioner's Award, presented to the organization that displays excellence both on and off the field.

In addition to his role with the club, Jones has served many positions on committees at the league level; as well as Vice-Chairman of the AFL Properties Committee, a member of the AFL Board of Directors and the Executive Committee.

Jones, born Sept. 27, 1969, earned his law degree from Southern Methodist University in 1995. He completed his undergraduate coursework at Georgetown University, where he majored in political science and graduated with a BA in 1992. Jones and his wife, Lori, reside in Dallas, Texas with their son James and daughter Mary Chambers.